The impact of social media on business growth over recent years has been huge. Many people find out about new products exclusively through social media. And if a business is able to monetize a trend, it can become a very profitable situation. But managing social media takes work, and that’s where you come in.
It doesn’t take a rocket scientist to run social media, but many small businesses don’t have the time for it (or the expertise) to do it. They see their sales stagnating, or they wonder why their facebook account only has 20 followers. With proper social media management, you can help them to reach more customers and sell more products (and do it for a fee). One of the best parts about this side hustle is that you can do it all online. That’s why it made it onto our Side Hustle Master List.
Aspects of social media management
You don’t even need to pay for training. Granted, you’ll probably find a quicker and easier education through paid classes, but you can do it all yourself if you want to. Social media can help with many aspects of running a business, so it’s good to be knowledgeable in different areas. One role of social media is to create a culture around the brand. This includes a schedule of content and ongoing posts that are synchronized across social channels. Another role of social media is in paid advertising.
With social media advertising, businesses can narrow in on the exact type of person they want to target, and only send ads to that audience. If you can learn to manage both of these aspects of social media, you could create a lucrative side hustle and set the hours you want. Here are some links to help you on this path:
- How to Be a Successful Social Media Manager
- Become a Social Media Manager in 6 Simple Steps
- Day in the Life of a Social Media Manager
- What Does a Social Media Manager Do?
- What Skills Do I Need to Be a Social Media Manager?