Email is the one forms of marketing where the receiver has already given consent and shown interest in what you offer. That’s why it is so important for businesses to have a strong email marketing plan. But a lot of businesses don’t know where to start or don’t know if they can trust an agency to represent them in the right way. That’s where you come in. If you have marketing skills and creativity with writing, you could create a nice side gig for yourself.
It’s not too hard to get the right training for email marketing. Many online courses, even free ones, will offer you certifications in email marketing. You do have to do some research and practice before you can expect to work with clients, but you don’t have to have a huge portfolio. If you’ve ever written a piece of persuasive content, you can make a draft of it in email form and use that in your portfolio. We chose this for our Side Hustle Master List because it’s easy to start on your own.
Types of email marketing
Most marketing emails come in a few standard types. There is the sales email type: it goes out to a list of addresses and promotes a new product. This is typically 1 email, and it will have a link to a landing page. If you’ve ever given your email in exchange for a PDF download, you might be familiar with the welcoming email technique. This is when you offer a free product in exchange for somebody’s email. And then you send them a series of five or more emails designed to introduce them to your brand and point them towards a low-cost introductory product. These emails are all about talking to people in a friendly way and not coming off as too pushy, and these can be pretty simple to write. Check out the links below for more info on email marketing as a freelancer.
- Starting And Growing A Freelance Email Marketing Business
- Freelancers Guide To Email Marketing
- 6 Tips For Getting Started With Freelance Marketing
- How To Become A Freelance Digital Marketer And Make Money
- How Much Can You Earn As An Email Marketing Specialist