Social Media is becoming more and more important to brands. Over 70% of people look to social media when thinking about a purchase. Are their friends doing it? Is their family on board? How about the influencers they follow? Being a social influencer enables you to give advice on topics that your followers care about. If you’re a successful one, it can also lead to a nice income for you.
So how do you get there? Well, as with anything, you have to start small. It’s best to take some time before you even start your channels to find out what you’re going to do. Identifying your niche is probably the most important part. If you are trying to speak about products that you wouldn’t ever use, it won’t work. Next, come up with a plan of which channels you’ll use and with what content. Focus on building your brand with a unified presence. It doesn’t make sense if you’re one person on YouTube and another on Instagram. It takes some work, but this side hustle has the ability to give you a great income with little monetary investment. That’s why it made it on our Side Hustle Master List.
Making connections with brands
According to Leverage Marketing, 75% of marketers set aside funds for influencer marketing. It’s been growing year over year because businesses tend to make over $6 per every dollar spent. The best way to get in touch with brands is by making a press kit. You can think of it as a virtual business card. You should outline the demographic that makes up your audience, the number of followers you have and at what level they engage with your posts. If you hit it big and have 100,000 followers or more, you can expect to be paid at least $1000 per sponsored post on Instagram. But if you have 5,000 to 10,000 you can still make good money, $200-$300 per post. Here are some more ideas to get you going:
- What is a Social Media Influencer (And How Do I Become One?)
- How to Become a Social Media Influencer in Ten Simple Steps
- What it’s Actually Like to Be a Social Media Influencer
- 11 Ways to Make Money as a Social Media Influencer
- How to Become an Influencer in Your Industry